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Focus on Benefits of your Services

Talk about what aspects of your business and its products or services that sets you apart from the competition. In other words, why should they do business with you, vs. the other guy?

Educate the customer about things they might not be aware of, that affect customers of your line of business.

Service Selling Basics
When selling services online, you need to answer the following questions about your service for the customer:

 
What is it?
 
What value does it provide to the customer?
 
What are the benefits of using the service?
 
What are we doing that the other guy doesn't do?
 
Why do I need it?

 
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